NUSO’s roots reach back to the 20th century when our parent company began developing proprietary tobacco flavours for one of the world’s largest tobacco markets. As public health awareness grew, health authorities worldwide intensified efforts to ban smoking in public spaces to reduce second-hand smoke and lung cancer risks, advocating for a smoke-free environment.

During this transformative period, the concept of heated tobacco emerged, introduced by one of the largest tobacco manufacturers. This novel product, considered a “harm-reduced” alternative, heats tobacco sticks at a lower temperature than traditional combustible cigarettes, significantly reducing the emission of toxic chemicals. The popularity of heated tobacco rapidly spread globally as an alternative to traditional smoking.

In 2018, recognising the potential of heated tobacco products, NUSO was established with a mission to provide consumers worldwide with a harm-reduced smoking option. We partnered with an affiliated research lab in Holzminden, Germany, to create a state-of-the-art R&D centre. Utilising our expertise in reconstituted tobacco sheet technology and tobacco flavouring, we developed a range of innovative heated tobacco products.

Our portfolio includes a variety of flavours such as traditional tobacco, menthol, blueberry, coffee, mojito, watermelon, tangerine, and lime. These products have gained widespread market recognition as viable alternatives to combustible cigarettes. Many smokers seeking to transition away from traditional smoking are turning to our harm-reduced options.

At NUSO, we are committed to supporting smokers who seek alternatives to traditional cigarettes and aim to eventually cease smoking altogether. Our dedication to innovation and quality ensures that we continue to provide the best harm-reduced smoking options available.